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Advertising Creative: Strategy, Copy, and Design by Thomas (Tom) B. Altstiel, Jean M. Grow

• Advertising Creative: Strategy, Copy, and Design
• Thomas (Tom) B. Altstiel, Jean M. Grow
• Page: 488
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781506315386
• Publisher: SAGE Publications

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

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What professional-related book could you not live without? Advertising Creative Strategy, Copy, and Design is one of my all-time favorite books. A lot of insight 
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Overview: Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration  
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Advertising Creative: Strategy, Copy, and Design - Tom Altstiel, Jean
Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and 
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Syllabus for ADV 3001 - CRN 80555 - Advertising Creative Strategy
Advertising Creative: Strategy, Copy, and Design 3 rd edition. Altsteil, Tom and Jean Grow. (2013) Sage Publications. ISBN: 9781412974912.

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